{"id":3828,"date":"2020-02-19T06:52:48","date_gmt":"2020-02-19T06:52:48","guid":{"rendered":"http:\/\/sunlightit.in\/sunlightit\/?page_id=3828"},"modified":"2022-02-12T21:09:41","modified_gmt":"2022-02-12T21:09:41","slug":"digital-marketing-career","status":"publish","type":"page","link":"https:\/\/sunlightit.com\/digital-marketing-career\/","title":{"rendered":"DIGITAL MARKETING JOBS"},"content":{"rendered":"

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Job Type:<\/b><\/strong> Full Time.
\nExperience:<\/strong> 1- 2 years.
\n Responsibilities:<\/strong><\/p>\n

    \n
  • Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns<\/li>\n
  • Track, report, and analyze website analytics and PPC initiatives and campaigns<\/li>\n
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.<\/li>\n
  • Optimize copy and landing pages for search engine marketing<\/li>\n
  • Perform ongoing keyword discovery, expansion and optimization<\/li>\n
  • Research and implement search engine optimization recommendations<\/li>\n
  • Research and analyze competitor advertising links<\/li>\n
  • Develop and implement link building strategy<\/li>\n
  • Work with the development team to ensure SEO best practices are properly implemented on newly developed code<\/li>\n
  • Work with editorial and marketing teams to drive SEO in content creation and content programming<\/li>\n
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n

    [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″][vc_column_text]Requirements:<\/strong><\/p>\n

      \n
    • Proven SEO experience<\/li>\n
    • Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.<\/li>\n
    • Solid understanding of performance marketing, conversion, and online customer acquisition<\/li>\n
    • In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)<\/li>\n
    • Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)<\/li>\n
    • Experience with A\/B and multivariate experiments<\/li>\n
    • Working knowledge of HTML, CSS, and JavaScript development and constraints<\/li>\n
    • Up-to-date with the latest trends and best practices in SEO and SEM<\/li>\n
    • BS\/MS degree in a quantitative, test-driven field<\/li>\n<\/ul>\n

      Job Location:<\/strong> Hyderabad.
      \nFor More Information:<\/strong><\/p>\n

      Contact Us:<\/strong>040-40211858
      \nEmail Us:<\/strong> hr[@]sunlightit.com<\/p>\n

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